DECKO DICTIONARY
ALL TERMS
K-FACTOR
It all begins with an idea.
A metric used to measure the growth and virality of a product, often in the context of user engagement and referrals. It calculates the rate at which new users are brought in through existing users
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Example: Our social media platform achieves a K-Factor of 0.3, indicating that for every 10 new users, we bring in an additional 3 users through sharing and referrals, driving organic growth.
IPO (Initial Public Offering)
It all begins with an idea.
The first sale of a company's stock to the public, allowing it to become publicly traded
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Example: Our successful IPO raised $50 million, providing capital for further growth.
IP (Intellectual Property)
It all begins with an idea.
Proof of ownership for ideas you came up with, such as patents, copyrights, and trademarks
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Example: We filed for a patent to protect our innovative technology.
GTM (Go-To-Market)
It all begins with an idea.
The strategy a company employs to launch and sell its product or service to its target customers
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Example: Our GTM strategy involves targeting tech-savvy millennials through social media advertising and influencer partnerships.
GROSS MARGIN
It all begins with an idea.
The difference between total revenue and COGS, expressed as a percentage of total revenue
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Example: Our gross margin is 50%, indicating efficient cost management. We spend $30 to produce our product but sell it for $60.
FLYWHEEL
It all begins with an idea.
Positive actions or inputs lead to cumulative momentum and self-sustaining growth over time, creating a cycle that reinforces itself
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Example: Exceptional customer service leads to customer satisfaction, leading to word-of-mouth referrals, which in turn attract more customers. Each satisfied customer contributes to the overall growth of the business.
EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization)
It all begins with an idea.
A measure of a company's operating performance, excluding certain financial factors
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Example: Our EBITDA margin is 25%, indicating efficient cost management.
CONVERTIBLE NOTE
It all begins with an idea.
A debt instrument that can be converted into equity at a later date, typically tied to a future funding round
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Example: The investor provided funding through a convertible note, which will convert into equity in our next Series A round
COMPETITIVE ADVANTAGE
It all begins with an idea.
A factor that enables a company to outperform its rivals and achieve superior results in the market
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Example: Our low production costs give us a competitive advantage, allowing us to offer competitive pricing
COGS (Cost of Goods Sold)
It all begins with an idea.
The direct costs associated with producing or delivering a product
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Example: Our COGS for each unit is $30, allowing us to maintain a healthy gross margin as we sell it for $60.
CHURN
It all begins with an idea.
The rate at which customers stop using or subscribing to a service
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Example: We have 1,000 subscribers and lose 10 subscribers per month, making our churn rate a strong 1%. Our churn rate has decreased by 20% since implementing our new onboarding process.
CASH-OUT DATE
It all begins with an idea.
The day in which a company will run out of cash if they continue to burn capital at their current pace and do not raise any additional capital.
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Example: With $1M in the bank and a burn rate of $100,000/ month, we are looking at a Cash-Out Date of October 1st (10 months from today). We should raise money soon to avoid going out of business.
CAP TABLE (Capitalization Table):
It all begins with an idea.
A record of a company's ownership and equity distribution among shareholders.
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Example: The Cap Table shows that the founders own 60% of the company, employees own 10%, and 5 different venture capital firms own the remaining 30%.
CAGR (Compound Annual Growth Rate)
It all begins with an idea.
The average annual growth rate of an investment or business over a specific period, accounting for compounding
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Example: Our company has achieved a CAGR of 15% over the last five years.
BOOTSTRAPPING
It all begins with an idea.
The practice of starting and growing a business without external funding, relying on personal savings or revenue generated
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Example: We bootstrapped our way to our first $1M in revenue and are now ready to take on outside capital to hit $10M in revenue.
B2C (Business-to-Consumer)
It all begins with an idea.
Companies that sell products or services directly to individual consumers
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Example: Our online clothing store operates as a B2C business, selling fashion items to customers.
B2B (Business-to-Business)
It all begins with an idea.
Companies that sell products or services to other businesses
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Example: Our software company specializes in providing B2B solutions for supply chain management. We sell to businesses that use our software to run their operations. Their customers don’t typically interact with our product.
ACQUISITION
It all begins with an idea.
The process by which one company purchases another company in its entirety - typically for either cash, stock in the purchasing company, or a combination of the two.
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Example: Apple put in an acquisition offer to buy us for $200 Million.
MRR (Monthly Recurring Revenue)
It all begins with an idea.
The total monthly revenue generated from subscription-based products or services.
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Example: Our MRR is currently $25,000 with 250 subscribers paying $100/ Month. This reflects a 25% increase over the last quarter where our MRR was $20,000.
LTV (Customer Lifetime Value)
It all begins with an idea.
The estimated total revenue a business can expect to generate from a single customer over their entire relationship with the company
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Example: The LTV of our average customer is $1,500. They subscribe to our service for $100/ month and typically stay subscribed for 15 months. This justifies our CAC (Customer Acquisition Cost) of $200 per customer